How to Delegate Social Media Jobs and Win Back Your Time

Marketing professionals are pulled in many directions, with a never-ending calendar that seems to never let up. Everyone knows the importance of marketing for any business – which means slacking or falling behind on important tasks, like social media posts is simply not an option.

Posting on social media not only means creating a posting schedule and posting regularly, but always having the next post queued up too. But what do you do when you simply can’t keep on top of your marketing tasks? TurnKey Ops has a solution: a social media virtual assistant. Hold tight and keep reading to learn more about this innovative solution to help you win your back time.

What is a Social Media Virtual Assistant?

A social media virtual assistant is someone to help hand off tasks to, making your day-to-day role more efficient. Whether they’re tasks you don’t have time for or tasks that are cumbersome, a virtual assistant for social media is there to pick up the slack. You can also think of a virtual assistant as an “impact assistant” – someone who seeks to make a real impact on your company.

In turn, both you and your business can benefit. Some of the best advantages of hiring a virtual assistant for social media management include:

• Gain more time in your day

• Focus efforts on higher-level tasks

• Delegate tasks that you dislike

• Improve efficiency

• Enjoy more personal time (work-life balance)

Considerations When Hiring Social Media Virtual Assistants

We know what you’re thinking – and it might start with a “but”. Many marketing professionals and business owners hesitate at the idea of delegating tasks. We understand that it can be tough to let go of control, especially for small businesses that are extremely protective. It’s easy to want to take on everything on your plate – but there’s only so much one person can do (and only so much time in a day).

Many people experience the same common hesitations when considering hiring a social media management virtual assistant. Perhaps you’re thinking:

• Nobody else cares as much about your social media accounts as you do

• You’re concerned about safety and privacy for social media account passwords

• You don’t want to share credit card details with a virtual assistant

While it’s fair game to have these hesitations, we’ve got solutions to overcome each of these things that may be holding you back from hiring the help your business needs. Finding a social media expert doesn’t have to be difficult. With our help, we can help you find a qualified social media virtual assistant at a fraction of the cost of local hires.

Delegating Social Media Tasks to a Virtual Assistant

Planning Goals and Objectives

Leaping to hire a social media virtual assistant may seem daunting, especially when you’re not sure where to start. Mastering the art of delegation starts with creating clearly defined goals and objectives for your social media campaigns. Beginning the process with a clear “plan” of where you’d like to go can help provide a comprehensive overview for your new social media assistant to understand your brand and goals.

Scoping Out the Role of a VA

Another part of delegating your social media tasks is clearly defining what you’d like the role to entail. For example, are you looking for someone to simply post on social media or are you looking for strategy and planning too? Clearly defining the job roles helps ensure both you and your impact assistant are on the same page.

Provide Information & Resources

There’s no such thing as too much information about setting your social media assistant up for success. Sharing style guides, media assets, content guidelines, and other information and resources ensures your VA will have everything they need to take over your social media tasks seamlessly. Creating a master list of all the available resources can help keep things organized and easy to understand.

Quality Assurance (QA)

During the initial phases of working with a social media virtual assistant, it’s natural to be a bit nervous. Performing regular quality assurance checks can identify potential problems and hone in on areas that may require additional training or clarification. For social media posts, pay close attention to typos in text, links, publish dates, and other components that are critical to the success of your social media campaigns.

Win Back Your Time with the help of Turn Key Ops

Ready to hit the ground running? Get the assistance you need from a social media virtual assistant through Turn Key Ops. Once you connect with our team, we’ll schedule a time to consult and develop a custom-curated plan that is unique to your needs. We help identify the best candidate for your business needs, ensuring you receive the highest quality of work. Schedule a call with our team today!